CASE STUDY

How MML Capital automated origination and fundraising activities

European mid-market investor MML Capital streamlined its origination and pipeline management processes by switching from Zapflow to ListAlpha, unlocking significant efficiency gains across its deal team.

Description

MML Capital is a UK-based private equity firm specialising in mid-market investments. With a partnership-led approach, MML backs ambitious management teams across Europe and the US to accelerate growth and deliver long-term value.

The firm takes a flexible investment approach, combining capital with strategic support to help businesses scale.

Founded

1988

Industry

Private Equity

AUM

€2.7b

Website

mmlcapital.com

“The ListAlpha has been a strong partner to us in automating our origination and investor relation activities.”

Chloe Chilton

Business Development

Challenge

MML Capital Partners previously used Zapflow as its CRM but faced low adoption across the team. This limited their ability to consistently track M&A advisers, monitor fees paid to advisers, and coordinate fundraising activities effectively.
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Solution

MML switched to ListAlpha, rolling it out across deal teams, origination, and investor relations functions in multiple offices. As part of the implementation, ListAlpha developed a bespoke M&A fee tracking module tailored specifically to MML’s requirements, enabling more consistent and accurate tracking of adviser-related costs across deals.

In addition, a custom adviser tracking view was built, allowing MML to see all key relationship data— including interaction history, internal notes, and associated fees—in a single, centralized interface.

These enhancements gave MML greater visibility and control over its adviser network and improved accountability across teams.

How MML Capital automated origination and fundraising activities

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