CASE STUDY

How Limerston improved pipeline tracking and origination

UK-based private equity firm Limerston Capital enhanced its origination and pipeline management by adopting ListAlpha

Description
London based Limerston Capital pursues control investments in UK mid-market companies and seeks to create value through the firm’s buy-and-build and operationally focused model.  

The firm targets businesses that have a solid value proposition, but have potential for operational improvements, have mispriced underlying returns on capital and provide opportunities for strategic repositioning via consolidation.
Founded
2015
Industry
Private Equity
AUM
£510m

“The ListAlpha team has been very supportive in developing new features and customising the platform for our use case.”

Valentina Vitali

Head of Origination
Challenge
Limerston Capital previously relied on a combination of legacy tools to manage its deal pipeline. This setup led to inefficiencies, inconsistent data handling, and limited visibility across investment teams, making it harder to scale origination efforts and maintain a unified investment process.
Solution
Limerston migrated to ListAlpha to streamline its origination, deal tracking and enhance M&A advisor oversight. The ListAlpha onboarding team transferred all of the legacy data across various object types and performed extensive cleaning and de-duplication excercise.

ListAlpha enabled improved visibility across the deal pipeline and centralized advisor interactions. The platform also allowed the deal team to have a better view of key investment bankers in Tier 1 and Tier 2 origination relationships.

As part of the implementation, ListAlpha also developed custom task and reminder management features to support the ability to follow-up with deal targets and to delegate tasks internally.

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